ABOUT

I've worked in PR for over two decades now, in-house and in-agency as a PR Account Director, before becoming freelance in 2019.

With natural curiosity and a love of learning, I really enjoy getting to grips with a new business and applying my skills and experience to help it to grow.
 

As a freelancer, my focus is on working with independent lifestyle, leisure and tourism businesses. In the past decade, I've worked with clients ranging from household names in the travel industry like James Villas and Pitchup.com to start-ups, from individual independent hotels to international tourist boards. While there's quite a difference in scale between some of those clients, I've built meaningful connections with media across the full mix of media so that every client can enjoy the coverage they deserve, irrespective of size.  

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I can work with you to define your strategy and key messaging, and recommend activity to suit your budget. 

I work for myself, and primarily by myself, so I'll also be the one delivering your campaign which means that you can be confident that I'll be giving it my all. And if your project or campaign requires another pair of hands or specialist input, I also have a broad network of fellow freelancers to draw on.  

I pride myself on combining detailed research, years of experience and insight with creative flair to really get under the skin of your brand and connect you to your target audience on the most relevant platforms. 

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I mainly work remotely and home turf these days is East Anglia, ideal if you're looking to target Norfolk and Suffolk. Of course, these days location really isn’t an issue and I’m happy to travel for face-to-face meetings when it matters. 

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I’m fully bilingual English-French (with a smattering of German and Italian) so if you're a UK brand that wants to expand your market to French-speaking audiences, or a French brand looking to break into the UK, let me know. As well as media relations and copywriting, I can help with translation and localisation of marketing materials to ensure that you get the most bang for your buck.